The Work That Found Me

After years in animation and video games, I started out as a freelance graphic designer on Upwork. I soon started working closely with my favorite client who happened help health care professionals with their marketing. While working with these practitioners, I found my focus when I started working with integrative physicians. I watched brilliant doctors struggle to position themselves - they needed brands that communicated both medical credibility and what made their approach different. Most designers don't understand that challenge. I became focused on solving it.

They needed positioning that communicated both medical authority AND innovative differentiation.

Most brand designers don't understand that challenge. I became obsessed with solving it.

Why Medical Pioneers

Over the past few years, I've worked exclusively with integrative physicians and medical innovators who are pioneering new approaches to healing.

These physicians face a unique positioning challenge:

  • Maintain credibility with the medical establishment

  • Clearly differentiate their innovative methodology

  • Communicate with multiple audiences (patients, peers, media, partners)

  • Position for expanded impact beyond clinical practice

Your brand must bridge both worlds: credible AND innovative.

That's exactly what I build.

My Approach

I don't work from templates. I lead with strategy.

Every project begins with deep discovery—understanding your methodology, your audiences, your goals, and the specific positioning challenge you're navigating.

From that strategic foundation, I design bespoke visual identity systems where every element has intention:

  • Logo variations that work across all contexts

  • Color systems that communicate both authority and warmth

  • Typography that balances credibility with approachability

  • Complete brand guidelines that ensure consistency

You don't just get a logo. You get a strategic brand system that positions you as the pioneer you are.

What Drives Me

I'm a fourth-generation Japanese American. My family taught me the value of integrity, precision, and dedication to excellence.

For years, I poured that dedication into uplifting others—often at the expense of my own voice and value.

I've learned that the best work comes from a place of self-worth, not sacrifice.

Now I bring that same heart and dedication to every project—but from a place of mutual respect and alignment. I work with physicians who value strategic expertise and are ready to invest in positioning that reflects the importance of their work.

We rise together.

Beyond The Work

When I'm not designing brands:

  • I’m drawing or painting

  • Hanging out with my partner Chris

  • Chilling or walking my two dogs

Let's Talk

If you're ready to build a brand that positions you as the medical pioneer you are, let's start with a complimentary brand discovery call.

Schedule a Free Fit Call

Or email: joan@emikodesignstudio.com

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