I’m Joan Igawa, the Brand Make It-Happener

Me sitting at my work desk

Who I Am

I show up to give people my best — every time. I value transparency, honesty, and integrity above all else.

I’ve been an artist for as long as I can remember — from doodling all over my schoolwork to working in TV animation and video games for much of my adult life. Eventually, my creative path shifted toward graphic design and illustration, where I began building a freelance career on Upwork. That journey has now evolved into what I do today: brand design and strategy that helps others express who they truly are.

What Guides Me

Recently, I learned that one of my primary spirit guides is a maternal figure — and her message was clear: the generational people-pleasing stops with me.

As a fourth-generation Japanese American, that truth hit hard. I’ve spent years putting others first — uplifting my clients, friends, and family while quietly dimming my own light. That ends now.

This is the line I’ve drawn in the sand: to keep showing up with the same heart and dedication, but this time from a place of self-worth, not sacrifice.

My Mission

I’m here to uplift others through my work and together we allow ourselves to expand and grow.
I believe that when we stop hiding and start shining, everything we create becomes more magnetic, more real, and more alive.

That’s what my work is about — helping entrepreneurs bring their brands into full alignment with their truth, their strength, and their light.

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