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Strategic Brand Design for Medical Pioneers
You're pioneering a new approach to medicine. Your brand should reflect the credibility and innovation that defines your work.
At Emiko Design Studio, I create brand identities for integrative physicians and medical innovators who need positioning that honors their medical authority while clearly differentiating their pioneering methodology.
Who This Is For
This work is designed for physicians and healthcare innovators who are:
Bridging worlds – Integrating conventional and holistic medicine in ways that expand what's possible while maintaining credibility
Training others – Teaching fellow physicians new modalities and approaches to care
Advocating for change – Leading initiatives for underserved communities or systemic healthcare transformation
Developing breakthroughs – Researching or innovating new treatments and healing approaches
If you're communicating with multiple audiences—patients, peers, media, partners—and need a brand that works across all of them, this is for you.
The Challenge You're Navigating
Most brand designers don't understand what you're navigating. You're doing medicine in a way that requires explanation—whether that's integrating approaches, training other physicians, or bringing credibility to overlooked treatments. You need visual authority that matches your medical expertise and clarity that communicates what makes your work distinct.
You need to maintain credibility with other physicians while making it clear what sets your approach apart. You're speaking to colleagues, patients, media, and potential partners—each requiring different things from your brand.
Your brand must communicate both: credible AND innovative.
That's exactly what I build.
My Approach
I've spent years understanding the positioning challenge integrative physicians face. I know how to create brand identities that bridge conventional credibility with pioneering differentiation.
Every element of your brand—from logo to color system to typography—has strategic intention. This isn't about following design trends. It's about creating a brand foundation that positions you exactly where you need to be.
I lead with story and strategy, not templates.
Your brand will be as unique as your approach to medicine.
What Clients Experience
Strategy First
We begin with a deep-dive strategy intensive where I learn your methodology, your audience, your goals, and the unique positioning challenge you're solving for. This becomes the foundation for everything we create.
Custom Design
From there, I design a complete visual identity system—logo, colors, typography, brand guidelines—that reflects both your medical credibility and your innovative differentiation.
Strategic Delivery
You receive a comprehensive brand system you can implement immediately, along with templates and guidelines that ensure consistency across every patient and professional touchpoint.
What Sets This Work Apart
Medical Specialization
I understand the unique positioning challenge integrative physicians face. I know how to bridge credibility and innovation in your brand.
Strategic Foundation
Every visual decision is rooted in strategy. Your brand isn't just beautiful—it's intentionally positioned.
Complete Systems
You don't just get a logo. You get a complete brand system with everything you need to show up consistently and professionally.
Focused Expertise
I only work with medical pioneers. This focus means I understand your audience, your challenges, and your goals deeply.
The Process
Whether you're ready to dive into full brand implementation or want to start with strategic clarity, I've created two pathways designed for medical pioneers expanding their impact.
PHASE 1: BRAND STRATEGY FOUNDATION
Strategic Positioning for Medical Pioneers
Investment: $2,500
Timeline: 1-2 Weeks
Strategic brand foundation for physicians ready to clarify their positioning.
What's included:
60-90 minute strategy intensive session
Comprehensive brand strategy document
Complete strategic positioning foundation
Perfect for: Physicians who want strategic clarity first. You receive positioning you can implement immediately or bring to any designer.
Note: Your $2,500 BrandSpark investment is credited toward Phase 2.
PHASE 2: COMPLETE BRAND IMPLEMENTATION
From Strategy to Execution in 2-4 Weeks
Investment: Starting at $7500
Timeline: 2-4 Weeks
For physicians ready to bring their brand to life with a complete visual identity.
What's included:
Everything from BrandSpark Strategy Session, plus:
Core Visual Identity:
Bespoke logo design with variations
Strategic color system
Typography system
Comprehensive brand style guide
Brand Applications:
Photography direction guide
Social media templates (Instagram posts, Story templates)
LinkedIn, YouTube, and Facebook banners
Email signature design
Business card design
Letterhead + digital stationery
Digital Assets:
Email newsletter header template
Zoom/virtual background
PowerPoint/Keynote presentation template
Total investment typically ranges from $12,500 to $25,000+ depending on scope.
Most physicians choose this complete package.
The Process
1. Application + Discovery
You submit an inquiry. We schedule a brief call to ensure we're the right fit for each other.
2. Strategy Intensive
We begin with a 60-90 minute strategy session where I learn everything about your methodology, audience, and positioning goals.
3. Brand Development
I design your complete brand identity system based on our strategic foundation. You'll receive initial concepts, then we refine through 2-3 revision rounds.
4. Final Delivery
You receive all brand files, guidelines, and templates—ready to implement immediately.
5. Launch Support
30-day email support included for any questions as you begin using your new brand.
Why Custom Pricing?
Every physician has different needs. Some are rebranding an established practice and already have many materials. Others are starting from scratch and need comprehensive systems.
After your BrandSpark Strategy Session, I'll recommend the exact deliverables you need—nothing more, nothing less.
This ensures you invest in what truly serves your goals, rather than paying for cookie-cutter packages.
FREQUENTLY ASKED QUESTIONS
How long does the process take?
Brand Identity: 2-4 weeks from strategy to final delivery
Do you require a deposit?
Yes. 50% deposit to begin, 50% upon final delivery.
What if I need revisions?
2-3 revision rounds are included in all packages. Additional revisions available if needed.
Can I see examples of your work?
Yes. View Case Studies Here
Do you offer payment plans?
Payment plans available for the Complete Brand Package. Inquire for details.
What if I already have a logo but need everything else?
We can work with your existing logo if it's strong. However, most physicians find that starting fresh with strategic logo design creates the strongest foundation. We can discuss options during your discovery call.
Do you work with physicians outside the US?
Yes. All work is conducted remotely via Zoom and project management tools.
What's your cancellation/refund policy?
Deposits are non-refundable as I turn away other clients and block time for your project. However, if something changes, we can discuss pausing or rescheduling. Full policy details are in the contract.
Ready to Begin?
If you're a physician or medical innovator ready to build a brand that reflects your pioneering work, let's talk.
Or email directly: joan@emikodesignstudio.com
What Happens Next
Discovery call – We'll schedule a 20-30 minute call to discuss your project and ensure we're aligned
Proposal – If we're a fit, I'll send a detailed proposal and timeline
Let's build your brand – Once you're ready, we begin with the strategy intensive
Let's build a brand that reflects the passionate work that you’re doing.