Before You Rebrand: What Every Entrepreneur Should Know

The other day, I had a conversation with a client who wanted to rebrand her affiliate business.

She was excited—lit up, ready to invest, ready to get started.

But when I asked her the most basic question:
“What products are you planning to sell?”
She paused.

She didn’t know yet.

Hit Pause Before You Build

That’s when I told her—gently, but clearly—to hold off.

Because here’s the truth most people don’t realize:
You can’t build a brand before you know what you’re offering.

Your product or service shapes everything:

• Your audience

• Your tone of voice

• Your visuals

• Even your values and positioning

If you don’t know what you’re selling, it’s impossible to brand it with intention.

When You’re Not Sure Yet…

She also wasn’t sure what colors she liked.
Or what other brands she admired.
Or what she wanted people to feel when they interacted with her.

That’s not uncommon. In fact, it’s where a lot of people start.

So instead of pushing forward, I gave her something simple:

✨ Just notice.
Start paying attention to brands you love—on Instagram, in stores, online.
What draws you in?
Is it the color scheme? The voice? The feeling you get when you scroll their site or read their tagline?

Screenshot or save anything that makes you feel something.

Don’t overthink it. Just observe.

Awareness Comes First

Later, we’ll lay it all out—what caught her eye, what made her feel seen or inspired—and start to find the throughlines.

That’s where real branding starts.

Not with a logo.
Not with a trendy color palette.
Not even with a mood board.

But with awareness.

Branding Is Personal

Your brand isn’t just a business asset—it’s an extension of you.

It’s what you love.
What you stand for.
What you want others to feel in your presence—whether online, in a conversation, or through your offer.

So before you build a brand, get clear on your vision.
Start noticing what resonates.
And know that branding isn’t about being like everyone else—it’s about becoming more of who you already are.

Want help building a brand that feels like you?
Let’s start with clarity. Book you BrandSpark Session today!